Mercedes-Benz 3S luxury car dealership in Ahmedabad

Mr. Roland Folger, MD & CEO, Mercedes-Benz India_ Mr. KM Thakkar, Execu.

Mercedes-Benz bolsters its presence in Gujarat, unveils the largest 3S luxury car dealership in Ahmedabad

  • Emerald Motors is Mercedes-Benz’s new3S dealership in Ahmedabad and the 8th outlet across Gujarat
  • Emerald Motors also boasts of having an exclusive ‘S Lounge’, only the second such exclusive lounge in the entire country and the first one in Gujarat
  • Emerald Motors is first Mercedes-Benz dealership in the country to inaugurate an exclusive Pre-Owned car section as well on the same day
  • Emerald Motors’ 3S luxury dealership is located in the posh CG road area and is spread over an area of 34,600sq ft. with superlative facilities like spares, sales, and services all located under one roof
  • Cumulative investment of over INR 12.5 crores | 94 professionally trained staff at Emerald Motors to ensure the renowned Mercedes-Benz brand experience and hassle free vehicle ownership experience
  • The showroom boasts of a11 car display that showcases a versatile range of Mercedes-Benz cars | The workshop has 18 bays for maintenance and repairs
  • The showroom and the workshop were created in a span of one year |The workshop can service over 450 cars in a month’s time
  • Ahmedabad is known as a business hub where demand for luxury cars have increased substantially over the last couple of years
  • Mercedes-Benz will launch 12 new models and 10 new outlets pursuing the ’Winning’ strategy in India, aiming at winning the hearts and minds of customers
  • Mercedes-Benz India’s second dealership in Ahmedabad and the 85th outlet across 40 cities, making it the densest network in the country for luxury cars

Mercedes-Benz showroom inauguration


Pursuingits philosophy of ‘Winning’ in 2016, India’s largest luxury car maker Mercedes-Benz further strengthened its network presence by inaugurating its second state-of-the-art 3S dealership in Ahmedabad.Emerald Motors, the new Mercedes-Benz showroomis the largest 3S luxury dealership located in the posh locality of CG Road.The 3S luxury car showroomwas inaugurated by Mr.Roland Folger, Managing Director & CEO, Mercedes-Benz India and Mr.Kanaiyo M. Thakkar, Executive Director,Emerald Motors.

Roland Folger, Managing Director & CEO, Mercedes-Benz India’S view

 Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said that Western India is an important market for us as we have witnessed substantial demand coming from this region. With the inauguration of this second 3S luxury dealership in Ahmedabad, they will be able to further strengthen foothold in Gujarat and capitalize on the growing demand for luxury automobiles. This is their 8th outlet in this prosperous state and reiterates the market’s significance for Mercedes-Benz India and underlines their relentless ‘Go to customer’ strategy. They are glad to have found a trusted partner in Emerald Motors that understands their brand philosophy and has invested in this luxurious venture. Their rich automobile expertise and market experience in the state makes them the ideal partner for Mercedes-Benz. Emerald Motors will be their fourth dealership launch for 2016 and it is a privilege to connect with their elite customers in the ‘business city’ of Ahmedabad. They have further consolidated their deep network reach in the country, now with 85 outlets across 40 cities.

Growth Strategy

Mr. Folger further elaborated, their philosophy for 2016 is ‘Winning’ as they strive to create newer avenues to create proximity with their distinguished customers. Strategic network expansion drive is an integral part of their growth strategy. They have already launched dealerships in Pune, Vijayawada and Nagpur. With this inauguration in Ahmedabad, they have six more dealership inaugurations planned for this year.They want to engage with their customers by offering their versatile products and their world-class services. It is their continuous endeavor to give the best to their customers across all spheres and this effort is towards the same goal. They are confident that Emerald Motors with such a splendid infrastructure and highly accomplished manpower will make owning a Mercedes-Benz a truly memorable experience for their customers.


The state-of-the-art 3S dealership of Emerald Motors is spread over a cumulative area of 34,600 sq. ft.,making it a lavish luxury destination for car enthusiasts. The 3S dealership is located in the premium locality of C.G.Road at Plot No. 4, Shanti sadan Sadan Society, near Parimal Cross Road.Emerald Motors boasts of showcasing the entire range of Mercedes-Benz cars by creating a massive 11 car display. Emerald Motors also houses a fully equipped service facility in the same premises. The workshop is spread over an area of about 21,500 square feet and has the capacity to service 16 cars per day. The body and paint shop is also integrated into the workshop in addition to the 18 bays meant for maintenance and repair. With more than 94 well-trained staff working in the showroom and the service centers, Emerald Motors has put together a team which is dedicated, motivated and eager to set new benchmarks in customer delight. The staff is trained in Superior quality repair work and Mercedes-Benz values of PRIDE (Passion, Respect, Integrity, Discipline and Excellence) in business dealings with customers.

 Mr. Kanaiyo M. Thakkar, Executive Director, Emerald Motors Comments

Emerald Motors partners with Mercedes-Benz India to inaugaration
Emerald Motors partners with Mercedes-Benz India inaugaration

Mr. Kanaiyo M. Thakkar, Executive Director, Emerald Motors commented that Emerald Motors is proud to partner with an iconic brand like Mercedes-Benz for the first time. With over 130 years of automobile magnificence, their association with the Three-Pointed Star is truly inspiring and they are zealous to take this partnership forward. They are in complete alliance with the Mercedes-Benz’s ‘Winning’ philosophy that aims at connecting closely with their discerning customers. At Emerald Motors, it will be their consistent endeavor to make customers for life through their superlative brand experience and unwavering commitment to service excellence. While their fascinating showroom will ensure a wholesome luxury brand experience, their state-of-the-art workshop will ensure that their valued patrons enjoy a seamless ownership experience for their precious Mercedes-Benz.We, at Emerald Motors, they are confident of delighting their customers with an unparalleled luxury purchase and ownership experience.

The inauguration of Emerald Motors will see Mercedes-Benz expanding its footprint with the 85thoutlet across 40 cities in the country.Mercedes-Benz India continues to be the market leader in the luxury segment in India has the densest and most qualitative network of any luxury car maker in India. The network expansion is well-strategized bringing the company closer to the established customers, potential patrons as well as offering all visitors the opulence of the Mercedes-Benz world.

 About Mercedes-Benz India: 

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, GLC and the S 600 Guard a range of other Guard vehicles etc.

The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG GL 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe, AMG GT S sports car and the AMG SLC 43. Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.

‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. This was followed up with the introduction of the Mercedes-Maybach S600 Guard which is the costliest product from Mercedes-Benz India fleet, yet. Mercedes-Benz also introduced the S400 flagship sedan and also the luxurious SUV GLS 350 d. The quintessential SUV that strengthens the SUV portfolio of Mercedes-Benz is the GLC and this was launched in June. The sixth launch of the year, AMG SLC 43 got launched in India nearly after four months of its international debut with a two-digit nomenclature 43. The seventh launch is the petrol variant of the highest selling SUV, GLE 400 4MATIC.

Underlining the service excellence achieved in India, the company has also been ranked number one in the prestigious J.D. Power Customer Service Index 2015, among all the luxury brands for the second year in a row. Mercedes-Benz India also registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes. Mercedes-Benz scripted historic sales for the 2015-16 Fiscal Year, selling 13,558 units between April 2015 and March 2016. The company has maintained steady sales growth by selling 6,597 units from January to June 2016 period. The brand has won as many as 30 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year.

Mercedes-Benz launched one-of-its-kind, innovative service programme, ‘My Mercedes-My Service’. With the launch of this programme, Mercedes-Benz aims to completely redefine the after-sales experience by digitizing service process and create an unparalleled benchmark in the luxury car service domain. ‘My Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’.



Leave a Reply

Your email address will not be published. Required fields are marked *